703-329-3356 (Office) • 703-626-8468 (Cell) • Vicki@jvrobb.html
What separates Vicki Robb Communications from other independent public relations practitioners is her focus on pitching.
Vicki handles all aspects of the pitch from start to finish. She crafts the press releases and messages for each type of media outlet, formulates the script for pitching, develops the media list, and then pitches reporters to place stories in the media.
Sub-contracting. She achieves high profile media coverage as a sub-contractor for other independents or public relations agencies.
Agency. Also, she serves as an independent agency to handle media relations for non-profits, foundations, coalitions, health-related organizations, seniors’ issues or corporations.
Event Coverage. Vicki pitches to get reporters and TV cameras to cover an event, and then directs them while they are there. Her deep experience working with reporters gives her the edge for landing clients in TV and print news.
Vicki has been pitching since 1981, following her position in Rosalynn Carter’s press office where she interacted with reporters daily and directed TV cameras at events. With Vicki you receive personal attention from a senior level professional who knows how to craft stories and pitch the media. She gets results for your project or cause.
Nobody pitches better!
Vicki's Pitching Tips
Good Pitching Skills Are Critical for Today
In the past, public relations professionals have relied on valuable “contacts” or relationships with reporters to influence the placement of stories. Today things are different. While it is still possible to maintain relationships with journalists, now, more than ever, it is essential for PR professionals to be able to quickly establish new relationships with reporters. Having a rolodex of reporters is often a thing of the past. Reporters are moving to different outlets, working multiple beats, or changing careers. News rooms are shrinking. As a result, the PR pro of today needs the skills to open doors with new and different reporters.
Many in the public relations field do not enjoy pitching to reporters, nor do they know how to do it effectively. Pitching is often assigned to junior staff, which often lacks skills to sell important story ideas to busy reporters.